We truly appreciate the interest and engagement around the event, and we look forward to welcoming you to a future edition.
Thank you for your understanding.
Join us for a full-day hybrid event exploring how design can truly change the world. From the strategic to the practical, from ethical frameworks to the power of designing AI solutions. UX Sweden brings together designers, product thinkers, and engineers who are passionate about user-centred innovation.
Stay ahead of the curve
Learn from leading voices in UX and Product as they share cutting-edge insights on concrete methods, tools, and processes that you can put into action right away:
Discover how others tackling difficult UX challenges solve it – and what they learn along the way.
Meet like-minded professionals, connect across industries, and spark collaborations that drive innovation. Whether you’re joining in-person or online, we’ll make sure you’ll meet people who care as much about design as you do!
Are you working in product or design? Is user-centred innovation your passion? Are you a senior tirelessly looking for novel hands-on methods, or perhaps more junior and thirsty for deeper knowledge? Then UX Sweden is made for you.
The event is tailored for Product Managers and UX Designers who want to explore the field even further. Both seniors and juniors are certain to walk away with new insights and practical tools that can help their everyday craft.
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We truly appreciate the interest and engagement around the event, and we look forward to welcoming you to a future edition.
Thank you for your understanding.
We’re happy to answer any questions you might have!
Call us at +46 (0)303-662 00 or email us at event@hogia.se.
As the design field evolves, so does the way we work. Heidi Ettanen, who established the DesignOps practice at H&M and co-leads the DesignOps Assembly’s Sweden chapter, will share why DesignOps matters, how it can strengthen your organization, and what it takes to get started.
Why do users sometimes surprise us – acting in ways we didn’t anticipate? In this session, Lina Bodestad explores how psychology can help us understand these unexpected behaviors, avoid common UX pitfalls, and sharpen our user research techniques. With real-world examples and actionable advice, she shows how psychological insights can lead to smarter product design and stronger alignment with real user needs.
Moral concerns are often seen as barriers to innovation—but in fact, they unlock it. Per Axbom explores how ethical design can broaden perspectives, spark entirely new services, and turn compassion into a strategic advantage.
What happens when digital services start making decisions on their own? In this talk, Pontus Wärnestål dives into designing predictive, adaptive, and initiative-taking experiences – with real-world examples and hands-on tips. No tech background needed – just a curious design mind.
The internet’s infrastructure emits more carbon than the airline industry and consumes billions of liters of fresh water. Digital is always physical. While we focus on user convenience, we often overlook the harm to ecosystems. In this talk, you’ll learn how to design digital experiences that consider their wider environmental impact — and why designing only for the user is no longer enough.
Tired of hearing your user-centered ideas “don’t align with the business”? The Goal Alignment Method shows how user and business goals can work together – with a shared focus and clear success metrics. A practical way to get everyone on the same page.
Design teams often struggle with design maturity and career growth. This case study shows how Hogia Group built a framework that boosts both designer engagement and organizational understanding of user-centered design.
