Heidi Ettanen

Design Leader

As the design field evolves, so does the way we work. Heidi Ettanen, who established the DesignOps practice at H&M and co-leads the DesignOps Assembly’s Sweden chapter, will share why DesignOps matters, how it can strengthen your organization, and what it takes to get started.

Heidi Ettanen is passionate about ways of working, how we collaborate, communicate and get things done, together. She has set up the Design Operations team within Customer Experience at H&M - capturing, maturing and evangelising customer-centric design practices, scalable processes and empowering career structures, serving an international design community of designers and researchers. Heidi has close to 20 years of professional experience working in both in-house and in agencies across different industries, from gaming to NGOs. She started her career in branding, moved to product design, gravitated towards service design and has worked with innovation management and product leadership before combining it all in DesignOps. Heidi gets inspired by seeing people succeed and shaping the future of work.

What’s DesignOps - how can it help?

Design jobs are changing, the ways we work are changing. DesignOps is the new kid on the block that promises both structure and enhanced collaboration by focusing on enabling the right conditions for an impactful design practice. Heidi Ettanen has established the DesignOps practice at H&M and is co-leading the DesignOps Assembly’s sweden chapter. She will talk about why DesignOps matters, what role it can play in your organization and how to get started.