Lina Bodestad

Senior UX researcher

QESTIT

Why do users sometimes surprise us – acting in ways we didn’t anticipate? In this session, Lina Bodestad explores how psychology can help us understand these unexpected behaviors, avoid common UX pitfalls, and sharpen our user research techniques. With real-world examples and actionable advice, she shows how psychological insights can lead to smarter product design and stronger alignment with real user needs.

Lina Bodestad is a licensed psychologist with a background in education and organizational development. Today, she works as an Experience Lead at Volvo Cars, combining UX strategy with behavioral science. She has published three books and regularly teaches UX and user psychology at vocational colleges.

Design Psychology: Creating better products through deeper user insight

Why don’t users always behave the way we expect – or hope – they will? What common UX pitfalls can be avoided by deep psychological insight? And what simple techniques can help even the most experienced researcher in getting more insightful user interviews?

These are the questions Lina Bodestad will explore during her session. Lina offers a high-level overview of what psychology can teach us about user behavior – and how we can apply psychological insights to design products and services that meet real user needs better than the competition.