The island of Gotland is arguably one of the most sort after tourist destinations in the whole of Scandinavia. From the old medieval city of Visby, to the world class beaches and idyllic countryside, Gotland is a very popular holiday destination. Destination Gotland provide a year-round service to Visby from 2 ports on the East Coast of Sweden (Nynäshamn and Oskarshamn) and seasonally from the more southerly port of Västervik.
Destination Gotland are one of BOOKITS most advance users when it comes to automation. Their fast summer turnaround times of loading and unloading 1650 PAX and 550 vehicles in 40 minutes means they need to optimise efficiency everywhere possible. Booking and check-in via the BOOKIT API (or self-service check-in kiosks for those with no internet access) sends your boarding card and onboard wi-fi code to your mobile device. Passengers then arrive at the terminal and pass through airline-style gates before checking-in their luggage. For passengers in vehicles, ANPR (automatically number plate recognition) brings up the booking to be checked-in by staff in the booths, greeting drivers by name and quickly processing each customer. Booked passengers can be contacted at any time with advice, disruption information or offers via SMS or email.
Campaigns form an important part of their operation. They primarily market the island not their service. So, the great campaign and coupon set up in BOOKIT is constantly used to try and entice holiday makers to visit the island.