UX Sweden
Meet the speaker: Heidi Ettanen
Heidi Ettanen
Design operations lead H&M
Heidi Ettanen is passionate about ways of working, how we collaborate, communicate and get things done, together. She has set up the Design Operations team within Customer Experience at H&M - capturing, maturing and evangelising customer-centric design practices, scalable processes and empowering career structures, serving an international design community of designers and researchers. Heidi has close to 20 years of professional experience working in both in-house and in agencies across different industries, from gaming to NGOs. She started her career in branding, moved to product design, gravitated towards service design and has worked with innovation management and product leadership before combining it all in DesignOps. Heidi gets inspired by seeing people succeed and shaping the future of work.
What’s DesignOps - how can it help?
Design jobs are changing, the way we work are changing. DesignOps is the new kid on the block that promises both structure and enhanced collaboration by focusing on enabling the right conditions for an impactful design practice. Heidi Ettanen has established the DesignOps practice at H&M and is co-leading the DesignOps Assembly’s sweden chapter. She will talk about why DesignOps matters, what role it can play in your organization and how to get started.
Meet the speakers
Thorsten Jonas
Founder & Digital Sustainability Activist
SUX Network
The Sustainable UX Playbook: Design for a sustainable Future
The internet’s infrastructure emits more carbon than the airline industry and consumes billions of liters of fresh water. Digital is always physical. While we focus on user convenience, we often overlook the harm to ecosystems. In this talk, you’ll learn how to design digital experiences that consider their wider environmental impact — and why designing only for the user is no longer enough.
Per Axbom
UX designer, educator and writer
Ethics as a Driver of Design Innovation
Moral concerns are often seen as barriers to innovation—but in fact, they unlock it. Per Axbom explores how ethical design can broaden perspectives, spark entirely new services, and turn compassion into a strategic advantage.
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Pontus Wärnestål
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Designing AI-Powered Experiences: From Insight to Initiative
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Victor Bergh Alvergren
UX Designer
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Workshop: From Business Goals to User Goals
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Lina Bodestad
Senior UX researcher
QESTIT
Design Psychology: Creating better products through deeper user insight
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Maria Marklund and Mai Lee Yap
DesignOps Lead and UX designer
Hogia and HiQ Göteborg
Case study: How to land a unique Career Development Framework for design organizations - that actually does the job
Design teams often struggle with design maturity and career growth. This case study shows how Hogia Group built a framework that boosts both designer engagement and organizational understanding of user-centered design.
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