Welcome to UX Sweden 2025
Let’s move beyond the buzzwords and gain hands-on-tips that will actually help you solve the challenges of the future!
Event
Design for a better future – for real
Join us for a full-day hybrid event exploring how design can truly change the world. From the strategic to the practical, from ethical frameworks to the power of designing AI solutions. UX Sweden 2025 brings together designers, product thinkers, and engineers who are passionate about user-centred innovation.
Why Attend?
Stay ahead of the curve
Learn from leading voices in UX and Product as they share cutting-edge insights on concrete methods, tools, and processes that you can put into action right away:
- Where UX is headed in 2026 and beyond
- How to design next-gen AI experiences
- Navigating ethical design in complex systems
- Aligning teams around user and business goals
Get inspired by those who’ve been in your shoes
Discover how others tackling difficult UX challenges solve it – and what they learn along the way.
Grow your network
Meet like-minded professionals, connect across industries, and spark collaborations that drive innovation. Whether you’re joining in-person or online, we’ll make sure you’ll meet people who care as much about design as you do!
Information
Pris: 2 495 kr
Date: November 20, 2025 (Full day)
Location: Hogia HQ, Stenungsund, Sweden – and online
Price: 2 495 SEK on-site (includes lunch and fika). 995 SEK online.
Language: English
20
nov
2025
Stenungsund
Platser kvar
20
nov
2025
Online
Platser kvar
Questions?
We’re happy to answer any questions you might have!
Call us at +46 (0) 303-662 00
or email us at event@hogia.se
Meet the speakers
Per Axbom
UX designer, educator and writer
😇😈 Ethics as a Driver of Design Innovation
Moral concerns are often seen as barriers to innovation—but in fact, they unlock it. Per Axbom explores how ethical design can broaden perspectives, spark entirely new services, and turn compassion into a strategic advantage.
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Heidi Ettanen
Design operations lead
H&M
What’s DesignOps - how can it help?
As the design field evolves, so does the way we work. Heidi Ettanen, who established the DesignOps practice at H&M and co-leads the DesignOps Assembly’s Sweden chapter, will share why DesignOps matters, how it can strengthen your organization, and what it takes to get started.
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Pontus Wärnestål
Head of Pedagogy
Ambition Group
Designing AI-Powered Experiences: From Insight to Initiative
What happens when digital services start making decisions on their own? In this talk, Pontus Wärnestål dives into designing predictive, adaptive, and initiative-taking experiences – with real-world examples and hands-on tips. No tech background needed – just a curious design mind.
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Victor Bergh Alvergren
UX Designer
Hogia
Workshop: From Business Goals to User Goals
Tired of hearing your user-centered ideas “don’t align with the business”? The Goal Alignment Method shows how user and business goals can work together – with a shared focus and clear success metrics. A practical way to get everyone on the same page.
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Lina Bodestad
Senior UX researcher
QESTIT
Design Psychology: Creating better products through deeper user insight
Why do users sometimes surprise us – acting in ways we didn’t anticipate? In this session, Lina Bodestad explores how psychology can help us understand these unexpected behaviors, avoid common UX pitfalls, and sharpen our user research techniques. With real-world examples and actionable advice, she shows how psychological insights can lead to smarter product design and stronger alignment with real user needs.
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Mai Lee Yap and Maria Marklund
UX designer and DesignOps Lead
HiQ Göteborg and Hogia
Case study: How to land a unique Career Development Framework for design organizations - that actually does the job
Design teams often struggle with design maturity and career growth. This case shows how Hogia Group built a framework that boosts both designer engagement and organizational understanding of user-centered design.
Läs merHow to get here
UX Sweden is hosted in Hogia’s iconic HQ at Hakenäs 101, Stenungsund – flaunting a stunning view of the fjord below! The Nösnäs Bus stop is just over 30 minutes from central Gothenburg. We also offer plenty of parking.
Gothenburg is just under 3 hours from Stockholm by train and offers direct flights to most major European cities. If you wish to stay the night in Stenungsund, there are numerous outstanding venues, such as Stenungsbaden, located just a few minutes' walk from Hogia.